Analytics Terms & Definitions
Decode analytics and reporting terminology. From conversion rates and cohort analysis to demand forecasting and sell-through rates, master the language of data-driven decisions.
6 terms in this category
Cohort Analysis
A method of analyzing customer behavior by grouping customers who share a common characteristic (like signup month) and tracking their activity over time.
Conversion Rate
The percentage of visitors or sessions that complete a desired action, such as making a purchase, calculated as conversions divided by total visitors.
Customer Lifetime Value (CLV)
The total revenue a business can expect from a single customer account over the entire duration of their relationship.
Stockout Rate
The frequency or percentage of time that a product is unavailable for sale due to zero inventory, directly measuring lost sales opportunities.
Weeks of Supply
A time-based inventory metric showing how many weeks your current stock will last based on average weekly sales velocity.
Year-Over-Year (YoY) Growth
A comparison of a metric’s value in the current period versus the same period one year ago, used to measure business growth while normalizing for seasonal variations.